Twinkie to Make Comeback to the Market along with other Popular Brands

After temporarily coming off the consumer market after Hostess Brands filed for bankruptcy late last year, Twinkies are making a comeback. Soon the popular snack cake will be back on store shelves under new ownership.

Hostess Brands and worker unions had gone head-to-head last year and were unable to come to a working agreement. Workers had gone on strike and Hostess had threatened to liquidate if the unions did not end the strike. The strikes continued and Hostess followed through on its word.

The bankruptcy was filed and the court ordered mediation for the company and the union; this attempt resulted in failure and the liquidation was approved. The company’s, CEO Gregory Rayburn, had said the company would likely find buyers for the various brands.

It turned out he was right.

According to KTLA News, it’s “time to welcome back the Twinkie”.

Various brands were picked up by other companies, including the Twinkie, which was bought, along with some other brands, by Apollo Global Management and C. Dean Metropoulous & Co. for $410 million.

On July 15, 2013, Twinkies, along with Ho Hos, Ding Dongs and Cupcakes will be back on store shelves.

“America wanted Hostess back – they wanted the original. Very soon consumers will once again be able to enjoy Twinkies, CupCakes and other great Hostess snack cakes. A comeback by any other name could never be as sweet,” Daren Metropoulos, principal of Metropoulos & Co., said in a statement to ABC News.

The company has added a “countdown clock” on the brand’s website which says:

“The clock is ticking. And when it reads septuple zeros, the greatest treats the world has ever known will triumphantly return. Twinkies®, CupCakes and other American snack icons that the people decided they just couldn’t live without. So join the countdown by entering your email. And share this page with your friends by clicking the buttons below. We’ll send you an official notification the second we’re back in stores.”

Consumers, after learning about the possible extinction of Twinkies and other snack brands, had quickly bought out remaining supplies in stores. Many of those boxes of snacks bought ended up on eBay as hot items, selling for extremely high bids.

Seems all that money panned out for the “last boxes” of Twinkies were for naught, as after a brief absence of six months, the snacks will soon be back on shelves for some time to come.

Other companies had picked up some of Hostess’ other brands, but these are not yet ready for market, reported the New York Post. It is possible that Yodels, which was bought by McKee Foods, will be making a return sometime late summer or early fall of 2013.

According to the Los Angeles Times, while Twinkies are back, the new owners are operating on a smaller scale than previously. Instead of 11 bakeries, there will be just four.

So, depending on the real demand, and not the hyped up eBay one, it remains to be seen just how much people are willing to pay for Twinkies now that they’ll be a staple again on store shelves. The LA Times did note the product’s comeback would be the same as its previous price, about $3.99 for a box of 10.